Why is Cartier more expensive than Tiffany?

A question at Quora. Many jewelry lovers are bit confused that Cartier and Tiffany are luxury brands, but why Cartier is more expensive than Tiffany and others.

Both Tiffany and Cartier are famous luxury brands, the reason why Cartier is more expensive than Tiffany is just because they are using different materials. When we are talking about Tiffany, we know its main products are made of silver. However, we know Cartier mostly makes gold and diamonds.

From the styles, Cartier is always more complicated than Tiffany’s.
From the history, Cartier is longer than Tiffany.

From the brand image, Cartier makes jewelry for royal families, while Tiffany is a pop brand suitable for most girls and ladies.

We have to admit Cartier is too expensive that most people can not afford. From the materials, it might only cost about 5% of its selling prices or even less. Cartier is selling its brand image, not products themselves.

If you like the Cartier styles but you can not afford the original ones, you can turn to the jewelry factory like loveclovers.com for help. The same gold and the same diamonds, but much less price.